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Magic
Quadrant for CPM Suites, 2007
19 December 2007
Nigel Rayner, Neil Chandler, John E. VanDecker
Gartner RAS Core Research Note G00153146
The market for corporate performance management suites is
maturing rapidly, and the vendor landscape is changing
dramatically. Users should evaluate vendors carefully
according to business needs and the broader business
intelligence and performance management strategy.
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What You Need to Know

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The market for corporate performance management (CPM)
suites is maturing rapidly, which means that vendors'
offerings are rich in functionality, with many
potential benefits. The downside is that rapid market
growth means consolidation will continue, leading to
uncertainty created by the need of the acquiring
vendors to rationalize product portfolios. This makes
it difficult for many organizations to make strategic
decisions. Consequently, IT organizations must balance
the tactical pressure to buy specialist solutions
against more-strategic, but not fully realized,
integrated solutions from the larger vendors.
Additionally, today's specialist solution can
become part of tomorrow's large-vendor portfolio.
Therefore, conduct evaluations on the basis of
fit-to-business requirements and the ability of any
solution to leverage your business intelligence (BI)
and information management infrastructure. Where
solutions from specialist vendors are chosen, these
should be justified on a three- to five-year basis to
enable the decision to be reviewed in the near future,
when the larger, acquisitive vendors are likely to
have completed their portfolio rationalizations.
Organizations buying from vendors that are in the
process of rationalizing acquired products should
negotiate like-for-like functionality upgrades, in
case the product they own does not figure into the
vendor's future product strategy (see Figure 1).

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Magic Quadrant

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Figure 1. Magic Quadrant for CPM Suites, 2007
Source: Gartner (December 2007)

CPM includes the processes used to manage corporate
performance, such as strategy formulation, budgeting
and forecasting; the methodologies that drive some
processes, including the balanced scorecard, or
value-based management; and the metrics used to
measure performance against strategic and operational
performance goals. However, CPM also comprises a
series of analytic applications that provides the
functionality to support these processes,
methodologies and metrics, targeted at the CFO,
finance team, senior executives and corporate-level
decision makers (see the market definition below).
This is a rapidly growing and dynamic market that
grew 20.2% in 2006 to more than $1.5 billion (see
"Market Share: CPM Suites Software, Worldwide,
2006, Composite View"). This level of growth
makes CPM suites one of the hottest software markets,
which is fueling the rapid consolidation of the market
as larger vendors snap up smaller ones. Although this
high level of growth will dip slightly, Gartner
forecasts that the compound annual growth rate from
2006 to 2011 will be 14.4%, meaning that the market
will be worth around $3 billion in 2011 (see
"Forecast: Corporate Performance Management
Suites, Worldwide, 2006-2011, Composite View").
This level of growth is occurring because the CPM
suites market is maturing rapidly. However, there is
still a large unaddressed market opportunity as users
replace spreadsheet-based applications with
more-robust solutions (Gartner estimates that 50% to
60% of large enterprises still use spreadsheets for
budgeting and planning), and many organizations that
previously deployed some CPM applications typically
have small, isolated implementations of single
applications (for example, a legacy
financial-consolidation application deployed in the
corporate finance function).
Gartner has not seen a significant shift in user
deployment trends during the past year. The number of
CPM evaluations definitely is increasing, and the size
of many evaluations (in number of users) is growing.
However, most CPM evaluations remained focused on
budgeting, planning and forecasting, financial
consolidation and management, and statutory reporting.
The more advanced aspects of CPM, such as strategy
management and profitability modeling, still appear in
few evaluations.
This level of growth means that there is a
significant opportunity for vendors of CPM suites, and
this is reflected in the rapid pace of the
consolidations that have transformed the market during
the past year. Since the 2006 CPM suites Magic
Quadrant was published, Hyperion Solutions, Cartesis,
OutlookSoft, Applix and Longview Solutions (now Exact
Longview) all have been acquired. Also, as a result of
Oracle's acquisition of Hyperion, the Oracle
PeopleSoft CPM and Oracle CPM solutions are no longer
shown as separate solutions. Although Oracle still
intends to support and enhance these products under
its Applications Unlimited program, the Hyperion
applications are now the focus of strategic
investment. SAP's intended acquisition of Business
Objects and IBM's proposed acquisition of Cognos
(which acquired Applix) are further evidence of
ongoing market consolidation, although these
acquisitions were not complete at the time that this
Magic Quadrant was prepared.
The reduction in CPM specialist vendors is giving
vendors like Clarity Systems and Exact Longview
greater market exposure and has helped open up the
market to other smaller specialists, such as Tagetik
and KCI Computing. However, Microsoft's
PerformancePoint Server became generally available in
November 2007, and this will increase overall
competitive market pressures. We anticipate further
consolidation and turbulence as the CPM suites market
continues to mature and converge with BI platforms and
enterprise applications. Gartner believes that more
organizations will acquire CPM suites from their ERP
or BI vendors where CPM is integrated with the
underlying platform and that this will increase the
pressure on specialist vendors in the midterm.
However, in the short term, specialist vendors will
capitalize on the opportunities created by megavendors
rationalizing their acquired portfolios.
In this dynamic atmosphere, strategic purchasing
will be difficult, so users must evaluate CPM suites
based on best-fit-to-business requirements and must
justify investments on a three- to five-year payback
period. Users also should evaluate the technical
architecture and integration capabilities of potential
CPM vendors to ensure that they can leverage BI and
enterprise application investments.

Market Definition/Description
Some CPM suite market vendors offer a broad range
of solutions, while others feature more-limited point
applications. This Magic Quadrant presents a view of
the major vendors offering broad CPM suites. Gartner
defines the main application components of a CPM suite
as follows:
Budgeting, Planning and Forecasting: In CPM
applications, the core of the budgeting, planning and
forecasting (BP&F) process is a financial-modeling
engine that has integrated profit and loss, balance
sheet and cash flow forecasting capabilities. CPM
BP&F applications also support the complete budget
creation and approval process with an appropriate
workflow that enables users to define and control the
flow of budgets, plans and forecasts for review and
approval. These applications should keep an audit
trail of changes to budgets, plans and forecasts. This
is an important requirement for addressing regulatory
demands, such as those related to the U.S.
Sarbanes-Oxley Act. These applications support the two
most-common forms of financial planning: short-term
financial budgeting, usually with a one-year horizon,
and longer-term planning, commonly with a three- to
five-year horizon. CPM BP&F applications also
support forecasting and modeling, which involve
extrapolating new versions of plans and budgets based
on the analysis of historical data.
CPM BP&F applications should provide strategic
planning capabilities to model the specific effects of
strategic initiatives in combination with each other
or against an overall "base case" scenario
that represents ongoing operations. These applications
should support initiatives management, in which the
responsibility for strategic initiatives can be
assigned to specific managers and delivery progress
can be monitored; the applications also should provide
links to strategy maps in scorecard applications.
Finally, CPM BP&F applications should offer
capabilities that extend beyond financially focused
budgets, supporting the creation of models based on a
network of business drivers that enables users to
model financial outcomes by varying the business
driver assumptions. This capability helps link CPM to
other areas of performance management.
Profitability Modeling and Optimization:
This includes activity-based costing (ABC)
applications that determine and allocate costs at a
highly granular level, and activity-based management
applications that provide capabilities to enable users
to model the impact on profitability of different cost
and resource allocation strategies. Some applications
have moved beyond the "traditional" ABC
focus to enable revenue to be allocated in addition to
costs to model packaging, bundling, pricing and
channel strategies. Increasingly,
profitability-modeling applications are focusing on
profit optimization capabilities that enable
executives to see the impact of different strategies
on profitability from different perspectives, such as
customer or product.
Dashboard and Scorecard Applications: A
dashboard (or cockpit) is a reporting mechanism that
aggregates and displays metrics and key performance
indicators (KPIs), enabling them to be examined at a
glance before further exploration via additional BI
tools. Dashboards are useful KPI- and metric-reporting
mechanisms that enable users to quickly monitor and
track performance via an esthetic user interface,
which employs visualization components, such as
gauges, thermometers, dials and traffic lights. A
scorecard is an application that helps organizations
measure and align the strategic and tactical aspects
of businesses, processes and individuals via goals and
targets. Scorecards require a more structured approach
and framework than a dashboard, making use of a
methodology such as the balanced scorecard.
Financial Consolidation:
Financial-consolidation applications enable
organizations to reconcile, consolidate, summarize and
aggregate financial data based on different accounting
standards and federal regulations. These applications
must be able to handle consolidation from multiple
generally accepted accounting principals (GAAP)
perspectives in a single system, while maintaining a
clear audit trail of how each set of results was
obtained. Financial-consolidation applications are
being deployed increasingly in a federated fashion to
provide financial and management consolidations at
local, regional and business unit subconsolidations by
linking directly to the general ledgers at this level.
Financial-consolidation applications should be
scalable enough to support this deployment model and
should provide group consolidation using shared
dimensions (such as legal entity and account) across
the federated models.
Financial, Statutory and Management Reporting:
CPM applications, such as financial consolidation and
BP&F, require that some output be formatted as
structured financial statements; thus, reporting tools
need additional logic and presentation capabilities to
handle these requirements (such as logic to manage
debit/credit signage and calculation rules for
creating a cash flow statement from profit and loss
and balance sheet data). The applications should
support specific GAAP accounting presentation rules,
such as U.S. GAAP or International Financial Reporting
Standards (IFRS), to support preparation of statutory
financial statements. In addition, the applications
should support financial-reporting technologies, such
as XBRL, because regulators increasingly will require
the submission of financial statements in XBRL format.
CPM applications should provide management
reporting capabilities. This requires
financial-statement presentation format, as well as
additional functionality, primarily budget/variance
analysis. CPM should enable the creation of
"management packs," which produce groups of
reports electronically or in printed form, with the
ability to add annotations and commentary. Finally,
CPM should include visualization techniques designed
specifically to support the analysis of variance from
budgets or targets. This can include integration with
dashboard and scorecard applications and specific
visualization techniques, such as hyperbolic trees.

Inclusion and Exclusion Criteria
The following criteria are used to assess vendors
for inclusion in this Magic Quadrant. A vendor that
does not meet the criteria may be considered for
inclusion if it is a specialist vendor or a new
entrant to the market and exhibits an innovative
product vision that is demonstrably different from
established vendors and represents a future direction
for CPM suites.
- At least 20 live customers using two or more CPM
suite applications from that vendor
- License revenue of at least $5 million from CPM
applications in the most recent fiscal year
- Live customers in more than one of the following
geographic regions: North America, South America,
Europe, the Middle East and Africa (EMEA),
Asia/Pacific and Japan
- Target customers: midsize/large companies; or
large, public-sector or nongovernmental
organizations with multiple, diverse departments
CPM suite offerings include at least three
application components described above.
The vendor must have enough cash to fund a year of
operations at the current burn rate and must not be in
the process of filing for bankruptcy.

One emerging vendor we highlighted in 2006, Tagetik,
capitalized on the market opportunity and achieved
license revenue, warranting its inclusion in this
Magic Quadrant. Other smaller vendors also benefiting
from the growth of the CPM suites market did not yet
meet our inclusion criteria but are worthy of
consideration in CPM evaluations. They are:
- KCI Computing: U.S.-based KCI continues
to make progress, especially in some major global
implementations in Tier 1 organizations. The
company offers sophisticated, Excel-based planning
and profitability-modeling-focused CPM solutions
that can be considered by midsize and large
organizations. During the past year, KCI
strengthened its financial-consolidation offerings
based on work with large multinational
organizations.
- proDacapo: EMEA-based proDacapo offers a
CPM suite with a focus on activity-based
management and profitability modeling, business
planning and a balanced scorecard targeted at
midsize and large organizations. Although most of
its clients are EMEA-based, proDacapo has
international customers with global operations and
customers in the Asia/Pacific region.
- Prophix Software: This company continues
to target midsize companies and has a full SQL
server-based version of its applications
available, but it does not yet have the license
revenue to warrant inclusion. However, Prophix is
worthy of evaluation by midmarket companies
looking for a CPM suite.
- Winterheller Software: EMEA-based
Winterheller's Professional Planner covers
planning, budgeting and forecasting, financial
consolidation and reporting. Winterheller has
developed its own calculation engine for
simulation and forecasting. The company mainly has
targeted midsize companies in German-speaking
regions of Europe but is increasing its
international operations with a view to growing
outside its "home" markets.
- Exie: This company continues to make
progress with its component-based application
builder approach, gaining some interesting
deployments of CPM linked to broader performance
management solutions. However, the company
currently operates only in EMEA, and its
subscription-based license revenue does not yet
meet the inclusion criteria. Organizations in
northern Europe seeking CPM as part of a broader
performance management solution should consider
Exie.
There is increasing interest in software as a
service (SaaS) solutions in the CPM suites market.
Adaptive Planning and Host Analytics offer CPM
applications as a service, although both vendors also
offer on-premises versions of their software. Adaptive
Planning focuses its offerings around BP&F, and
targets midsize companies and the departments of large
enterprises, while Host Analytics offers a broader CPM
suite for midsize and large organizations. Neither
vendor meets the inclusion criteria (partly because of
the SaaS license revenue model), but both are adding
customers and should be evaluated by organizations
considering CPM solutions that find the SaaS value
proposition of faster, lower-cost deployments
attractive.

- Applix was dropped because it was acquired by
Cognos (which is being acquired by IBM). The
Applix products will comprise part of the Cognos
CPM solution, primarily extending the analytics
and financial/management reporting capabilities.
- OutlookSoft was dropped because it was acquired
by SAP. SAP announced a road map to include the
OutlookSoft products as part of SAP's CPM suite
(and to integrate the products with NetWeaver BI).
However, the proposed acquisition of Business
Objects creates significant product overlap, and
SAP will not be able to announce its future road
map for the combination of OutlookSoft and
Business Objects CPM applications until the
acquisition is complete.
- Hyperion was acquired by Oracle and becomes
Oracle Hyperion. Oracle PeopleSoft Enterprise
Performance Management (EPM) and Oracle CPM were
dropped because the focus of Oracle's strategic
development is the Hyperion product set. Oracle
PeopleSoft EPM and Oracle CPM will continue to be
supported and enhanced under the Applications
Unlimited program, but Oracle will encourage users
to move to Oracle Hyperion products.

These criteria and weightings were used to evaluate
vendors' market positions.
Product/Service: This involves CPM suite
functionality across the five application components
described above, including the underlying technical
architecture.
Overall Viability (Business Unit, Financial,
Strategy, Organization): This includes an
assessment of the organization's overall financial
health, the financial and practical success of the
business and the likelihood that the individual
business will continue to invest in the CPM suite
within the vendor's portfolio of products.
Sales Execution/Pricing: This comprises
vendors' capabilities in all sales activities and the
structure that supports them. This criterion also
includes an assessment of the cost of CPM suite
licenses, implementation and ownership.
Market Responsiveness and Track Record: This
involves the vendor's overall effectiveness in the
market, including its responsiveness to users,
capability to articulate a clear CPM value proposition
and the number of live implementations of its CPM
suite. This criterion was raised in priority to
"Standard" to reflect its increased
importance in a more mature market.
Customer Experience: This includes the
vendors' capability to deliver pre- and post-sale
support, which enables clients to be successful with
their CPM suites. The criterion also includes the
quality and availability of vendors' support desks, as
well as implementation services.
Operations: This involves the organization's
capability to meet goals and commitments with respect
to CPM suites. Factors include the quality of the
organizational structure, such as skills, experiences,
programs, systems and other vehicles that enable
vendors to operate effectively and efficiently in the
market on an ongoing basis.
Marketing Execution: This was not rated as a
separate criterion, because it was evaluated as part
of Market Responsiveness and Track Record, as well as
under Operations (see Table 1).
Table 1. Ability to Execute
Evaluation Criteria
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Product/Service
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High
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Overall Viability (Business Unit, Financial,
Strategy, Organization)
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High
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Sales Execution/Pricing
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Standard
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Market Responsiveness and Track Record
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Standard
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Marketing Execution
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No Rating
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Customer Experience
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High
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Operations
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Standard
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These criteria and weightings were used to evaluate
the position of vendors in the market.
Market Understanding: This is the vendors'
capability to understand buyers' needs and to
translate these needs into products and services.
Vendors that show the highest degree of vision listen
to and understand buyers' wants and needs, and can
shape or enhance these wants with their added vision.
This criterion was reduced in priority to
"Low" because the market is now
well-understood by most vendors.
Marketing Strategy: This involves a clear,
differentiated set of messages matching Gartner's
vision of CPM that is communicated consistently
throughout the organization and is externalized
effectively to the market.
Sales Strategy: This is the strategy for
selling CPM suites that uses the appropriate network
of direct and indirect sales, marketing, service and
communication affiliates that extend the scope and
depth of market reach, skills, expertise,
technologies, services and the customer base.
Offering (Product) Strategy: This is the CPM
suite product strategy covering breadth and depth of
functionality, underlying technology and openness.
Business Model: This refers to the soundness
of each vendor's strategy to deliver CPM suites to the
market.
Vertical/Industry Strategy: This is the
vendor's strategy to direct resources, skills and
offerings to meet the specific needs of vertical
market segments. This criterion was raised in priority
to "Standard" to reflect the increasing
maturity of the market.
Geographic Strategy: This is the vendor's
strategy to direct resources, skills and offerings to
meet the specific needs of geographies outside the
home geography directly or through partners, channels
and subsidiaries, as appropriate for the geography and
market.
Innovation: This was assessed under each
criterion above, as appropriate. For example, product
innovation was assessed under Product Strategy.
Therefore, innovation was not rated as a separate
criterion (see Table 2).
Table 2. Completeness of
Vision Evaluation Criteria
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Market Understanding
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Low
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Marketing Strategy
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Standard
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Sales Strategy
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Standard
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Offering (Product) Strategy
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High
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Business Model
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High
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Vertical/Industry Strategy
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Standard
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Innovation
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No Rating
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Geographic Strategy
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Standard
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Leaders' performances excel in the CPM suite market
segment. They can deliver breadth and depth of CPM
suite functionality, as well as provide enterprisewide
implementations to support a broad CPM strategy.
Leaders successfully articulate a business proposition
that resonates with buyers and are supported by the
viability and operational capability to deliver on a
global basis.

Challengers provide offerings that are
complementary to their established business
applications. In doing so, they expect to leverage
their installed client bases. They typically offer
good breadth of functionality, but their solutions are
tied primarily to their own applications. Challengers
also may have a limited vision of CPM that is not
well-aligned with Gartner's vision of where CPM is
heading.

Visionaries have a strong vision for delivering a
CPM suite. They are distinguished by the openness and
flexibility of their application architectures and
offer depth of functionality in the areas they
address, but they may have gaps relative to broader
functionality requirements. A visionary vendor is a
market "thought leader" and an innovator;
however, it may have yet to achieve sufficient scale,
or there may be concerns about its capability to grow
and provide consistent execution.

Niche vendors do well in a specific segment of the
CPM suite market, or have limited capability to
innovate or outperform other vendors in the market.
These vendors may be focused on a specific domain or
aspect of CPM and are likely to lack depth of
functionality, or they may have gaps relative to
broader CPM suite functionality requirements. Niche
vendors may have reasonably broad CPM suites but
limited implementation and support capabilities and
relatively limited customer bases, or they may not
have achieved the necessary scale to solidify their
market positions. Some have limited geographic
presence outside their home regions.

Vendor Strengths and Cautions
- Users like Board International's
"toolkit" approach, which enables CPM
applications to be configured easily and extended
to meet users' unique requirements. This also is a
popular feature with Board's partners, which can
create tailored solutions quickly and cost
effectively. This is reflected in above-average
references.
- Board is strengthening its approach to financial
consolidation and released the first phase of a
packaged financial-consolidation application. This
supports Italian GAAP and IFRS, but U.S. GAAP and
others will be released in the second half of 2007
and in 2008. This application will support complex
consolidation requirements and includes
intercompany eliminations and reconciliation.
- Board's functional CPM footprint is quite broad,
and it can accommodate profitability modeling and
strategy management.
- Board has a good technology vision focused
around Microsoft technology, involving a .NET
service-oriented architecture (SOA) supporting a
64-bit architecture.

- Board has limited market presence and awareness,
although it has exhibited good growth rates and
has increased its presence in the Asia/Pacific
region.
- The company has relied purely on its channel for
sales, which has limited its ability to sell in
the increasingly competitive CPM suites market. It
is introducing a degree of direct sales overlay to
address this.
- Although the toolkit approach is popular, Board
must continue to deliver more packaged solutions;
otherwise, it will not be able to scale its
delivery model to become a larger player in the
market.

- Business Objects has built a comprehensive CPM
portfolio through an aggressive acquisition
strategy (including the acquisition of Cartesis
since our last CPM Magic Quadrant was published).
Business Objects has a road map to develop an
integrated solution that leverages the strengths
of the individual components. The CPM portfolio
has particular strengths in financial
consolidation and profitability modeling.
- Business Objects has a visionary strategy to
create a broad EPM solution that will build on its
CPM portfolio. This leverages other components of
its BI platform and includes service offerings and
a center of excellence.
- Business Objects has strong BI offerings for the
midmarket and plans to augment this with CPM
capabilities, capitalizing on the opportunity for
CPM in this segment.
- On 7 October 2007, SAP announced its intention
to buy Business Objects, which will be run as an
independent business unit. SAP is a financially
strong organization, which will increase Business
Objects' potential to penetrate the global CPM
suites market.

- Business Objects was a late entrant into the CPM
suites market. Its rapid growth and aggressive
acquisition trail have raised its capabilities,
but there are signs that this is straining the
company's professional services organization.
- Business Objects is still in the process of
rationalizing its CPM application portfolio. This
creates a degree of uncertainty in some
evaluations.
- Further uncertainty has arisen over the Business
Objects product road maps because of the proposed
acquisition by SAP. SAP has its own suite of CPM
applications and cannot yet explain how it will
rationalize these with the Business Objects
portfolio until the acquisition completes.
Business Objects is ranked as a leader based on
its current capabilities and future potential as a
CPM suite vendor, but users and prospects should
realize that there will be some short-term
disruption and uncertainty while the acquisition
completes.

- Clarity Systems is one of the remaining
independent CPM specialists that represents a
viable option for firms that do not want to commit
to larger ERP and BI offerings. This means that
Clarity has been appearing in more evaluations,
which is reflected in improved pipeline and growth
rates. Clarity recently announced record results,
including more than 100% year-on-year growth in
license revenue.
- Clarity offers a comprehensive, Web-based CPM
suite covering all aspects of CPM. The suite
leverages Excel and Web interfaces, and uses a
single, unified data model for all applications.
This makes Clarity's solution attractive, as
compared with those of larger vendors currently in
the process of rationalizing portfolios that
include acquired products.
- Clarity has strengthened its CPM solution to
improve financial reporting and statutory report
submission, making it easier for organizations to
create and submit reports such as 10-Ks.
- Clarity provides its solution on Microsoft
Analysis Services and Oracle Essbase online
analytical processing (OLAP), which gives Clarity
broad market coverage. Clarity has benefited from
Oracle's acquisition of Hyperion because Clarity
is now an Oracle partner, which will improve
Clarity's support for the Essbase environment.
Previously, Hyperion was not supportive of Clarity
from a partner perspective.

- Clarity will benefit from the vibrant CPM suites
market during the next two to three years but may
struggle in the longer term as the market
consolidates toward the megavendors. More
organizations will acquire CPM suites from their
ERP or BI vendors, where CPM is integrated with
the underlying platform.
- Clarity has relied on its internal professional
services organization for most implementations.
Clarity may be challenged to support its continued
growth unless it can establish more-significant
partnerships with leading system integrators.
- Clarity's sales and implementation coverage
outside North America is still limited. This
limits its ability to successfully compete in
large global CPM deals.

- One of the initial BI vendors to venture into
the CPM market, Cognos has remained a leader owing
to its core strengths in BP&F (which still
drives most CPM deals) and has maintained a strong
market presence. Its Controller product for
financial consolidation continues to gain ground,
and Cognos is continuing to integrate these
solutions with its underlying BI platform. This
give Cognos greater opportunity to cross-sell
Controller to Cognos Planning customers.
- Cognos has done a good job of extending its CPM
functionality through "blueprints" that
users can download free of charge. These often are
developed through its Innovation Center for
Performance Management and gives Cognos vertical
and functional capabilities outside core CPM
applications. This helps Cognos to deliver its
broader performance management vision.
- Cognos is introducing a financial-reporting tool
that will improve the financial-reporting
experience. This solution will address the unique
requirements for financial and management
reporting and is designed for business users
rather than for IT. Cognos Planning 8.2 has
improved user interface options (through a Web
client and Excel) and has adopted Cognos 8
platform services.
- Cognos has good partnerships with system
integrators and resellers that enable the company
to extend its global footprint.
- The acquisition of Applix provides an in-memory,
online analytical processing engine, TM1, which
strengthens general reporting and analytics
capabilities, and provides good integration with
Excel.
- Cognos offers a combination of CPM applications
and BI platform capabilities that enables it to
compete effectively in enterprise-level CPM deals.
- IBM has announced its intention to acquire
Cognos. This will strengthen the company's ability
to execute in several areas but is not reflected
in the current ratings, because the acquisition
will not complete until 2008.

- Despite continued product enhancements, the
underlying technology of Cognos Planning is
starting to show its age and will face increased
challenges in the future. Cognos could incorporate
the acquired TM1 technology to address this, but
this has not been announced.
- Cognos' financial-consolidation solution,
Controller, is an established product but does not
have the same penetration in the direct sales,
partner and system integrator communities as
Cognos Planning. This means that Controller's
market presence is limited, as compared with other
Cognos products.
- For profitability modeling and optimization,
Cognos has a partnership with Acorn Systems that
has not generated significant interest. Acorn
Systems announced a partnership with SAP earlier
in 2007 to become a significant component of its
CPM suite. We believe that this will eclipse the
Cognos partnership. However, according to Cognos,
25% of Applix's customers are performing
profitability analysis with TM1. Consequently, the
Applix acquisition gives Cognos the opportunity to
plug this gap.
- The proposed acquisition of Cognos by IBM may
introduce uncertainty in the short term, but this
is likely to be minimal because there is virtually
no product overlap and IBM has not been a player
in the CPM suites market. However, in the midterm
and long term, the commitment of IBM to Cognos'
CPM suite may be less clear. IBM does not have a
track record with applications, and its consulting
arm, IBM Global Services, will continue to deliver
services based on competitor products (that is, it
will not work exclusively on the Cognos CPM
suite).

- Longview continues to exhibit a broad functional
solution for organizations with more-complex
requirements, and its solution appeals to
customers that want to implement a CPM suite
rather than a single CPM application. The solution
can handle large data volumes (for example, daily
profitability analysis on a dataset with 3 billion
rows).
- Longview benefited from the change in ownership
of OutlookSoft and Cartesis through acquisitions,
because Exact Longview is now one of the few
specialist vendors that offers an alternative to
the large BI pure-play and megavendors. This means
that Exact Longview has been appearing in more
evaluations, which is reflected in improved
pipeline and growth rates.
- Improvements in Longview's strategy map
capability slated for the v.7 release have been
brought forward to the v.3.5.3 release.
- Longview has a good technology vision for its
next major release, v.7. This has an SOA base that
leverages Microsoft .NET for service delivery and
development (Studios) and uses Java Platform,
Enterprise Edition for data and execution servers.
This is planned for release in 2008.

- Longview has struggled to gain market share
owing to limited sales and marketing capability;
its operations are focused primarily in North
America and the U.K. However, Longview Solutions
recently was acquired by Exact Software, a $330
million business application company headquartered
in the Netherlands. Exact plans to maintain
Longview as an independent business unit targeting
the CPM suites market and plans to develop
offerings to complement its own ERP applications.
This acquisition will give Exact Longview a global
route to market and the opportunity to leverage
Exact's international operations, although Exact
will have to invest in sales and marketing itself
to make this a reality. Exact has committed to
continue with the development and delivery of v.7.
- Longview has limited partnerships with system
integrators and technology partners. Its
partnership with Information Builders has not
generated significant business so far, but
Longview has refocused on this relationship and
expects it to have a more positive impact on
results in the near term.
- The current generation of products offers good
CPM functionality, but the user interface and
underlying technology are not as compelling as
those of many competitors in sales situations.
This will be addressed with the delivery of
version 7.

- Infor's CPM suite has particular strengths in
strategy management and BP&F. The latest
release, Infor PM 10, introduces many enhancements
to its financial-consolidation functionality,
including improvements to the management of
complex consolidations and an incremental
consolidation capability that has improved
consolidation performance. This will enhance its
capability to compete in large, global CPM deals.
- Infor has made good progress on previous CPM and
financial management road map announcements by
delivering Infor PM 10, the first iteration of its
converged BI/performance management solutions
(formerly Geac Computer's MPC and Systems Union
MIS).
- Infor has a large installed base (approximately
70,000 customers) using its transactional
applications in the midmarket and enterprise
space, which are ideal target markets for its CPM
solutions. It has a broad, enterprise-level CPM
solution and the capability to move down-market
and develop new market share in the low-market to
midmarket CPM space.
- Infor has seen steady growth during the past
year in CPM sales based on the former GEAC MPC
together with a refocus of MIS DecisionWare for
delivering custom analytic applications.

- The Infor brand is not well-known, and this will
limit its ability to compete for new business
outside its installed base unless Infor can create
greater awareness.
- Lack of awareness of the Infor brand and product
range are challenges in its installed base. Many
customers are unaware that the CPM products they
use now are owned by Infor, and the new branding
of Infor PM will be unrecognized by customers
unless Infor undertakes proactive marketing
campaigns. Consequently, installations could be
replaced without Infor being invited to bid, owing
purely to a lack of awareness.
- Infor faces tough competition and has yet to
prove that it can gain wide acceptance with IT
departments in preference over CPM offerings from
the other large vendors.
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